Moroccan Rugs

Frequently Asked Questions

  • Overview
    One of the main reasons why people love Moroccan rugs is their diversity, from colourful Kilims to the vibrant Boucherouites. Each type tells its own story of origin, design and purpose. These carpets are made by local artisans using natural dyes extracted from plants. Some carpets are woven, while others are knotted. A Moroccan rug is an authentic piece of art and culture. Made by hand, each rug features unique patterns and colours. Moroccan carpets come in different colours, patterns, textures, sizes, shapes and designs. The West's current fascination with Moroccan tribal rugs extends back to the 1950s when designers embraced bold geometries and even bolder palates as counterpoints to form–follows–function interiors. Each Rug is woven by hand using natural dyes and materials. Rugs are made in rural areas and are not mass-produced. Each Moroccan rug takes months to complete, and each piece has its distinct pattern. These rugs are perfect for any room in your house, including living rooms, bedrooms, dining rooms, kitchens, bathrooms and even outdoor spaces like patios and porches.
  • What Makes Moroccan Rugs Unique?
    Moroccan rugs stand as timeless masterpieces that encapsulate the rich cultural heritage, artistic ingenuity, and storied history of Morocco. Their uniqueness stems from a confluence of factors ranging from their intricate designs and vibrant colours to their symbolic motifs and unparalleled craftsmanship. These rugs are not merely floor coverings but rather tangible embodiments of centuries-old traditions and the collective spirit of the Moroccan people.

    At the heart of Moroccan rug craftsmanship lies a profound dedication to preserving ancient weaving techniques that have been passed down through generations. Each rug is meticulously handwoven by skilled artisans, often women within Berber tribes, who have honed their craft over years of apprenticeship and practice. This tradition of artisanal craftsmanship ensures that every rug is imbued with a sense of authenticity and individuality, bearing the distinct imprint of its creator.

    What sets Moroccan rugs apart is their captivating designs, which are characterised by bold geometric patterns, intricate motifs, and striking colour palettes. These designs are not merely decorative but carry profound cultural significance, often reflecting the weaver's personal experiences, tribal identity, or spiritual beliefs. From the mesmerising zigzag patterns of Beni Ourain rugs to the vibrant hues and tribal symbols of Azilal rugs, each design tells a unique story that speaks to Morocco's diverse cultural landscape.

    Furthermore, Moroccan rugs serve as a visual testament to the country's rich history of cross-cultural exchange and artistic innovation. Over the centuries, Morocco has been a melting pot of various civilizations, including Berber, Arab, Andalusian, and Sub-Saharan African cultures, each leaving an indelible mark on the country's artistic traditions. This cultural tapestry is reflected in the eclectic designs and motifs found in Moroccan rugs, which blend elements of Islamic art, Berber symbolism, and tribal aesthetics into captivating compositions that transcend time and place.

    Beyond their aesthetic allure, Moroccan rugs also serve as versatile cultural artefacts that bridge the gap between past and present. While deeply rooted in tradition, these rugs have evolved to adapt to contemporary tastes and design trends, making them prized possessions in modern interiors around the world. Whether adorning the floors of chic urban lofts or adding warmth to minimalist Scandinavian-inspired spaces, Moroccan rugs effortlessly infuse any room with character, charm, and a touch of exoticism. 

    In essence, what makes Moroccan rugs truly unique is their ability to transcend mere utilitarian objects and emerge as tangible expressions of Morocco's rich cultural heritage, artistic prowess, and timeless allure. With their captivating designs, impeccable craftsmanship, and deep cultural resonance, Moroccan rugs continue to captivate and inspire admirers worldwide, serving as cherished symbols of Morocco's vibrant tapestry of traditions and creativity.

  • How are Moroccan Rugs Made?

    The creation of Moroccan rugs is a labour-intensive and intricate process that reflects centuries-old weaving traditions passed down through generations. Rooted in cultural heritage and craftsmanship, each rug is meticulously handcrafted using techniques that have remained largely unchanged for centuries, showcasing the skill and artistry of Moroccan artisans.

    The process begins with the careful selection of premium-quality materials, primarily wool sourced from local sheep or cotton grown in the fertile plains of Morocco. This natural fibre serves as the foundation for the rug's construction, offering durability, softness, and a rich texture that is characteristic of Moroccan rugs. The wool is meticulously cleaned, carded, and spun to achieve the desired thickness and consistency, ensuring that it is ready for weaving.

    Once the wool is prepared, skilled artisans set to work on traditional looms, which are often handcrafted from wood and passed down through generations within Berber families. The loom serves as the framework for the rug's construction, providing the structure and support necessary for the weaving process. Using a combination of traditional weaving techniques, including knotting, flatweave, and pile weaving, artisans meticulously interlace the wool fibres to create intricate patterns and designs that define Moroccan rug aesthetics.

    The weaving process is highly detailed and labour-intensive, requiring precision, patience, and an intimate knowledge of traditional techniques. Artisans work tirelessly to create geometric patterns, tribal motifs, and intricate designs that reflect Morocco's rich cultural heritage and artistic traditions. Depending on the complexity of the design and the size of the rug, the weaving process can take anywhere from several weeks to several months to complete, with larger rugs often requiring the collaborative effort of multiple artisans.

    Throughout the weaving process, artisans pay careful attention to every detail, ensuring that each knot is tied with precision and each pattern is executed flawlessly. This meticulous craftsmanship is a hallmark of Moroccan rugs, distinguishing them as true works of art that showcase the skill and dedication of the artisans who create them.

    Once the weaving is complete, the rug undergoes a finishing process to enhance its durability and aesthetic appeal. This may involve trimming the pile to achieve a uniform height, washing the rug to remove any excess dirt or debris, and applying natural dyes to enhance the colours and patterns. The result is a stunning masterpiece of textile artistry that not only adorns living spaces but also preserves centuries-old weaving traditions and cultural heritage.

    In summary, Moroccan rugs are made through a meticulous and time-honoured process that involves the careful selection of premium-quality materials, skilled craftsmanship, and traditional weaving techniques. From the preparation of the wool to the intricate weaving of patterns and designs, each step in the process reflects the rich cultural heritage and artistic traditions of Morocco, making Moroccan rugs cherished treasures that are prized for their beauty, craftsmanship, and cultural significance.

  • Are Moroccan Rugs Durable?

    Moroccan rugs are renowned for their exceptional durability, making them not only beautiful additions to interior spaces but also practical investments that can withstand the test of time. The durability of Moroccan rugs is attributed to several key factors, including the quality of materials used, the meticulous craftsmanship involved in their creation, and their inherent resilience to wear and tear.

    One of the primary factors contributing to the durability of Moroccan rugs is the use of high-quality natural materials, primarily wool and cotton. Wool, in particular, is prized for its resilience, as it possesses natural properties that make it resistant to wear, tear, and staining. Sourced from local sheep in Morocco, the wool used in Moroccan rugs is known for its superior quality and softness, ensuring that the rugs are not only durable but also comfortable underfoot. Additionally, cotton is often incorporated into Moroccan rugs to add strength and durability, further enhancing their longevity.

    The durability of Moroccan rugs is also attributed to the meticulous craftsmanship involved in their creation. These rugs are traditionally handwoven by skilled artisans who have honed their craft over years of apprenticeship and practice. Using traditional weaving techniques passed down through generations, artisans meticulously interlace the wool and cotton fibres to create intricate patterns and designs that define Moroccan rug aesthetics. This meticulous craftsmanship ensures that each rug is woven with precision and attention to detail, resulting in a durable and long-lasting final product.

    Furthermore, Moroccan rugs are known for their tight and dense weave, which contributes to their durability. The dense pile of Moroccan rugs not only enhances their visual appeal but also provides additional cushioning and support, making them suitable for high-traffic areas such as living rooms, dining rooms, and entryways. The dense pile also helps to prevent dirt and debris from becoming embedded in the fibres, making Moroccan rugs easier to clean and maintain over time.

    In addition to their durable construction, Moroccan rugs are also highly resilient to fading, making them ideal for use in sunlit areas of the home. This resilience is attributed to the natural dyes used in Moroccan rug production, which are derived from organic sources such as plants, minerals, and insects. These natural dyes penetrate deep into the fibres of the rug, creating vibrant and long-lasting colours that resist fading even after prolonged exposure to sunlight. Despite their resilient nature, we still recommend avoiding prolonged exposure to direct sunlight for all of our rugs so you can guarantee their long term preservation for many decades to come.

    Overall, the durability of Moroccan rugs is a testament to the quality of materials used, the meticulous craftsmanship involved in their creation, and their inherent resilience to wear and tear. Whether used as decorative accents or functional floor coverings, Moroccan rugs are cherished for their beauty, longevity, and ability to withstand the rigours of daily life.

  • How Should I Care For My Moroccan Rug?

    Caring for your Moroccan rug is essential to preserve its beauty and extend its lifespan for many years to come. Proper maintenance and cleaning techniques will not only keep your rug looking its best but also protect its delicate fibres and vibrant colours. Here's a comprehensive guide on how to care for your Moroccan rug:

    ● Regular Vacuuming: The first step in caring for your Moroccan rug is regular, careful vacuuming. Use a vacuum cleaner with a brushless suction head or a handheld vacuum to remove dust, dirt, and debris from the rug's surface. Vacuum both sides of the rug periodically to ensure thorough cleaning. Over time, dirt and dust can become deeply embedded in the fibres and regular vacuuming ensures that the vibrancy isn’t compromised.

    ● Rotation: Rotate your Moroccan rug every few months to distribute wear evenly and prevent uneven fading. This is particularly important for rugs placed in high-traffic areas such as living rooms or hallways. Incorporate regular rug rotation into your cleaning routine to ensure it is’t overlooked.

    ● Spot Cleaning: Address spills and stains promptly to prevent them from setting into the fibres. Blot the affected area with a clean, absorbent cloth to soak up excess liquid. Avoid rubbing the stain, as this can spread it further. Use a mixture of mild detergent and water to gently blot the stain until it is removed. Test the cleaning solution on a small, inconspicuous area of the rug first to ensure it doesn't cause discoloration. If you’re unsure of the best way to clean spills, it’s best to consult an expert team such as our rug cleaning and repair professionals at London House Rugs.

    ● Professional Cleaning: Consider professional cleaning for your Moroccan rug every 1-2 years, depending on the level of traffic it receives. Professional cleaners specialising in rug cleaning will have the expertise and equipment to thoroughly clean your rug without damaging its delicate fibres. Our expert team specialise in the cleaning and restoration of artisan rugs in as little as 2-4 weeks.

    ● Avoid Direct Sunlight: Limit exposure to direct sunlight, as prolonged UV exposure can cause colours to fade over time. If possible, place your Moroccan rug in areas of your home that receive minimal sunlight.

    ● Use Rug Pads or Underlay: Place a rug pad or underlay underneath your Moroccan rug to provide additional cushioning, prevent slipping, and protect your floors. Rug pads also help extend the life of your rug by reducing friction between the rug and the floor.

    ● Rotate Rugs: If you have multiple rugs in your home, rotate them regularly to ensure even wear and tear. This will help maintain the appearance and longevity of your Moroccan rug.

    ● Store Properly: If you need to store your Moroccan rug for an extended period, roll it tightly with the pile facing inward to protect it from dust and pests. Store the rug in a cool, dry place away from direct sunlight and moisture.

    By following these care tips, you can ensure that your Moroccan rug remains a cherished centrepiece of your home for years to come, retaining its beauty and vibrancy for generations to enjoy.

  • Are Moroccan Rugs Ethically Sourced?

    Ensuring that Moroccan rugs are ethically sourced is essential for preserving the cultural heritage of Morocco, supporting local artisans, and promoting sustainable practices within the rug-making industry. Ethical sourcing involves upholding fair labour standards, supporting environmentally-friendly production methods, and fostering transparency and accountability throughout the supply chain.

    Moroccan rugs are traditionally handcrafted by skilled artisans, often women within Berber communities, who have honed their craft over generations. These artisans play a central role in the rug-making process, from shearing the wool and spinning yarn to dyeing fibres and weaving intricate patterns. Supporting these artisans and ensuring they receive fair compensation for their work is crucial for maintaining the integrity of the craft and empowering local communities.

    Ethical sourcing also encompasses responsible stewardship of natural resources and the environment. Many Moroccan rugs are made using natural fibres such as wool and cotton, which are sourced from local sheep and cotton farms. These fibres are renewable, biodegradable, and environmentally-friendly alternatives to synthetic materials. Additionally, natural dyes derived from plants, minerals, and insects are often used to colour the rugs, reducing the environmental impact of the dyeing process.

    Transparency and traceability are essential components of ethical sourcing, allowing consumers to make informed purchasing decisions and ensuring accountability within the supply chain. When purchasing Moroccan rugs, look for sellers who can provide information about the rug's provenance, materials, and production methods. Reputable sellers like London House Rugs will prioritise transparency and traceability, offering insights into the craftsmanship behind each rug and the impact of your purchase on local communities.

    Many organisations and initiatives are dedicated to promoting ethical sourcing within the rug-making industry. For example, fair trade cooperatives and artisan collectives in Morocco work to empower local artisans by providing fair wages, safe working conditions, and opportunities for skills development. By supporting these organisations and purchasing rugs from ethically-minded retailers, consumers can contribute to positive social and economic outcomes for artisans and their communities.

    In conclusion, ensuring that Moroccan rugs are ethically sourced involves upholding fair labour standards, supporting environmentally-friendly production methods, and promoting transparency and accountability within the supply chain. By prioritising ethical sourcing practices, consumers can support the cultural heritage of Morocco, empower local artisans, and promote sustainable practices within the rug-making industry.

  • Do You offer Custom or Bespoke Moroccan rugs?

    At London House Rugs, we take pride in our longstanding tradition of commissioning exquisite rugs for discerning clients for over 40 years. With a rich heritage in the world of luxury interiors, we have cultivated a network of skilled weavers across the East, including in Nepal, India, Iran, and Turkey, who practise the ancient art of weaving to produce rugs of unparalleled beauty and craftsmanship exclusively for us.

    Our bespoke rug service offers clients the opportunity to create a truly unique and personalised piece that perfectly suits their individual style and space. Whether you're looking to match your decor, complement a piece of artwork, or simply add a touch of elegance to your home, our master weavers are dedicated to turning your vision into a reality.

    Commissioning a bespoke rug with London House allows you to choose every detail, from the exact colours and design to the size and shape, ensuring that your rug is a perfect reflection of your personal taste and aesthetic preferences. Whether you prefer a classic design with intricate patterns and rich hues, or a modern, minimalist style with clean lines and subtle tones, our team is here to bring your concept to life.

    Our master weavers are highly skilled artisans who have honed their craft over years of experience, using traditional techniques and premium-quality materials to create rugs of exceptional quality and beauty. Each rug is meticulously handcrafted with the utmost attention to detail, resulting in a timeless piece that will be treasured for generations to come.

    When you commission a bespoke piece with London House Rugs, you can expect a seamless and personalised experience from start to finish. Our team will work closely with you every step of the way, from the initial design consultation to the final delivery and installation of your custom rug. We understand that every project is unique, and we are committed to providing exceptional service and craftsmanship that exceeds your expectations.

    Whether you're furnishing a residential space, a commercial environment, or a hospitality venue, a bespoke rug from London House Rugs is a luxurious and elegant addition that will elevate any interior design scheme. With our unparalleled expertise and commitment to quality, you can trust us to create a bespoke rug that is truly exceptional and tailored to your exact specifications.

  • How can I tell if a Moroccan Rug is Authentic?

    Authentic Moroccan rugs are prized for their superior craftsmanship, quality materials, and unique cultural heritage. When shopping for a Moroccan rug, there are several key factors to look for to ensure its authenticity. By paying attention to these factors, you can confidently identify and purchase a genuine Moroccan rug that is a true work of art.

    ● Construction and Materials: Authentic Moroccan rugs are traditionally handwoven using traditional techniques passed down through generations. Look for irregularities in the weave, variations in colour and pattern, and imperfections that are characteristic of handmade rugs. Additionally, authentic Moroccan rugs are crafted using natural fibres such as wool, cotton, or a blend of both, sourced from local sheep and cotton farms. These natural materials are prized for their durability, softness, and sustainability, making them ideal for weaving high-quality rugs.

    ● Design and Motifs: Moroccan rugs are known for their distinctive designs and motifs, which are deeply rooted in the cultural heritage and artistic traditions of the indigenous Moroccan tribes. From geometric patterns and tribal symbols to intricate floral motifs and abstract designs, each rug tells a unique story and reflects the rich history and cultural identity of its makers. Look for designs that are characteristic of specific regions or tribes within Morocco, such as the mesmerising zigzag patterns of Beni Ourain rugs or the vibrant hues and tribal symbols of Azilal rugs.

    ● Colour Palette: Authentic Moroccan rugs are often dyed using natural dyes derived from plants, minerals, and insects, resulting in rich, earthy tones and vibrant colours that are unique to each rug. These natural dyes penetrate deep into the fibres of the rug, creating long-lasting colours that resist fading even after prolonged exposure to sunlight. Look for variations in colour that are indicative of natural dyeing processes, as opposed to synthetic dyes, which may produce more uniform and artificial-looking colours.

    ● Provenance and Documentation: When purchasing a Moroccan rug, inquire about its provenance and ask for documentation that verifies its authenticity. Reputable sellers such as London House Rugs will be able to provide information about the rug's origins, craftsmanship, and materials. Additionally, consider purchasing from sellers who specialise in authentic, handmade rugs and have a reputation for transparency and integrity.

    ● Price and Quality: While price is not always a definitive indicator of authenticity, be wary of unusually low prices that may indicate a mass-produced or machine-made rug. Authentic Moroccan rugs are handcrafted with meticulous attention to detail and high-quality materials, which is reflected in their price. Look for rugs that exhibit superior craftsmanship, tight weaving, and vibrant colours, as these are hallmarks of a genuine Moroccan rug.

    By considering these factors and purchasing from reputable sellers, you can confidently identify and purchase an authentic Moroccan rug that is a true reflection of Morocco's rich cultural heritage and artistic traditions. Whether adorning your home or serving as a cherished heirloom, an authentic Moroccan rug is a timeless and exquisite addition to any space.

  • What is the Significance of Moroccan Symbols and Motifs?

    Moroccan rug symbols and motifs hold profound cultural significance, serving as visual expressions of Morocco's rich history, diverse heritage, and spiritual beliefs. Embedded within the intricate designs of these rugs are layers of meaning that reflect the traditions, values, and stories of the indigenous Moroccan tribes who have passed down their weaving techniques and symbolism through generations.

    ● Berber Symbolism: Many Moroccan rugs feature symbols and motifs that are deeply rooted in Berber culture, the indigenous people of Morocco. These symbols often represent aspects of daily life, spiritual beliefs, and cultural traditions. For example, the diamond-shaped lozenge motif, known as the "lozenge of protection," is believed to ward off evil spirits and bring good luck to the household. Similarly, the zigzag or "sawtooth" pattern symbolises water, a vital element in the arid regions of Morocco, and is associated with fertility and abundance.

    ● Tribal Identity: Moroccan rugs often incorporate motifs and patterns that are specific to particular tribes or regions, serving as visual markers of tribal identity and heritage. Each tribe has its own unique weaving traditions and design motifs, which are passed down through generations and reflect the distinct cultural identity of the tribe. For example, Beni Ourain rugs, woven by the Beni Ourain tribe in the Atlas Mountains, are characterised by their minimalist geometric patterns and neutral colour palettes, while Azilal rugs, woven by the Azilal tribe in the High Atlas Mountains, feature vibrant hues and abstract designs.

    ● Islamic Influence: Islamic art and architecture have also influenced the symbolism and motifs found in Moroccan rugs. Islamic geometric patterns, such as arabesques and quatrefoils, are commonly seen in Moroccan rug designs, symbolising unity, infinity, and the interconnectedness of all things. These intricate geometric patterns are often combined with floral motifs, calligraphy, and other Islamic symbols to create visually stunning compositions that reflect the spiritual and artistic traditions of Islam.

    ● Cultural Narrative: Beyond their decorative appeal, Moroccan rug symbols and motifs serve as a visual narrative, telling stories of Morocco's history, folklore, and natural surroundings. For example, rugs woven in the Atlas Mountains may feature motifs inspired by the rugged landscape, such as mountain peaks, rivers, and flora and fauna native to the region. These motifs not only reflect the weaver's connection to their environment but also preserve the cultural heritage and traditions of their ancestors.

    In summary, Moroccan rug symbols and motifs are imbued with layers of meaning that reflect Morocco's rich cultural heritage, diverse heritage, and spiritual beliefs. From Berber symbolism and tribal identity to Islamic influence and cultural narrative, these intricate designs serve as visual expressions of Morocco's history, traditions, and values, making Moroccan rugs not just decorative pieces but also cherished cultural artefacts that tell stories of the past and inspire future generations.

  • Can I Return or Exchange my Moroccan Rug?
    Yes, at London House Rugs, we understand the importance of customer satisfaction and strive to provide a seamless and hassle-free shopping experience for our valued clients. We stand behind the quality of our Moroccan rugs and our 14 day return policy allows you to ensure you are completely satisfied with your purchase.

    If you would like to avoid the hassle of returning any rug purchases, you can take advantage of our Complimentary Home Viewing service. Our expert team is committed to ensuring that you find the perfect rug to complement your space, and our Complimentary Home Viewing service is designed to make the process as convenient and personalised as possible. Here's how it works:

    ● Schedule a Complimentary Home Viewing: When you're ready to explore our rug collection, simply schedule a Complimentary Home Viewing appointment with us. One of our experienced design consultants will reach out to you to discuss your preferences, colour palette, and interior style.

    ● Tailored Selection: Based on your preferences, our team will curate a personalised selection of rugs and create a Dropbox folder for you to review at your convenience. This tailored selection ensures that you only see rugs that align with your taste and vision for your space.

    ● Showroom Experience at Home: Forget about travelling to a showroom or browsing through endless options. With our Complimentary Home Viewing service, we bring the showroom to you! Our team will arrive at your home with the curated selection of rugs chosen by you, saving you time and hassle.

    ● Personalised Consultation: During the home viewing appointment, our design consultants will work closely with you to understand your space and offer valuable insights and suggestions on rug placement, sizing, and styling. They are knowledgeable about our rug collection and understand the nuances of interior design, ensuring that you receive expert guidance tailored to your needs.

    ● Evaluate and Envision: Take your time to evaluate each rug, explore design options, and envision how it will interact with your existing decor, lighting, and surroundings. Our goal is for you to feel confident and excited about your decision, so there's absolutely no pressure to make a quick choice.

    ● Extended Evaluation Period: If you need more time to make your decision, no problem! We can leave a few rugs with you to mull things over and ensure that you're completely satisfied with your choice.

    Overall, our Complimentary Home Viewing service is designed to provide you with a personalised and stress-free shopping experience, allowing you to find the perfect rug for your space with ease and confidence. We look forward to helping you transform your home with our exquisite rug collection. Schedule your appointment today!
  • History of Moroccan Rugs

    Morocco is an ancient country located in North Africa. Its history dates back thousands of years. 

    Morocco has many different tribes and ethnic groups and many types of rugs, with each tribe producing them differently. 

    The country's population is a mix of Arabs and Berbers, with Berbers making up the majority in the countryside.

    Rug design is an ancient art form. It is also a very important industry in Morocco. The Berber tribesmen were the first ones to create rugs. They used sheepskin and camel hair. Later on, carpet makers started using cotton and silk. Rugs are still handmade today.

    The Berbers were the first to weave them, and they continue to do so today. Some rugs are made using the same techniques as they did hundreds of years ago. Others are modern creations, and each piece is unique because of the different tribal influences. Women pass down the stories of their cultures through weaving these beautiful works of art.

    As the centuries passed, weaving patterns became more complex and elaborate, and the colours became brighter and bolder. Today, the craftsmanship and artistic quality of Moroccan rugs are unmatched.

  • Types of Moroccan Rugs

    With its rich history, diverse culture, unique architecture and vibrant art scene, Morocco offers an exciting destination for travellers. 

    The country's varied geography includes mountains, deserts, plains and coastal areas. You'll also find fascinating cities like Marrakesh, Casablanca and Tangier. 

    Each region boasts its unique character, making your trip even more memorable.


    Rugs are woven materials that cover floors and other surfaces. Rugs come in various shapes, sizes, colours and textures. They are usually made of natural fibres like wool, cotton, silk, linen and cashmere. There are different types of rugs, including Persian carpets, Turkish kilims, Chinese tapestries, Tibetan prayer flags, Indian shawls and African tribal rugs. Different regions have specific styles of weaving. Some examples of these regional styles are Afghan carpets, Pakistani rugs and Egyptian rugs.


    Rug sizes vary greatly depending on the region. Some regions in Morocco produce large area rugs while others produce smaller ones. Rugs are made from wool, cotton, silk or other natural materials. Sometimes rugs are dyed before weaving to create different colours.

  • Vintage Moroccan Rugs

    Vintage rugs are very different from modern rugs. Modern rugs are made to last for decades, while vintage rugs are often made to last for generations. These rugs are not mass-produced, and many are unique works of art. Vintage rugs are usually made by local artisans using techniques passed down through generations.

    Vintage rugs were usually made in the early 1900s. They were made using natural dyes and materials. These rugs are very colourful and often made with wool, cotton, silk and other natural fibres. Vintage rugs are not necessarily older than 50 years. Some people call any Moroccan rug made before 1950 vintage, while others say anything made after 1970 is considered modern.

  • Berber Rugs Explained

    The word "Berber" refers to any member of an ethnic group native to North Africa. The Berbers were originally nomadic tribes who lived in tents and moved around the region. Many Berbers still live in tents, but many reside in cities.

    The Berber tribe is the largest ethnic group in Morocco. They are also called Amazighs because they speak Arabic and Berber languages. There are other smaller tribes like the Tafilalt, the Sous, the Oulad Ayoun, the Zemmouri, the Benslimane, the Ait Atta, the Tarifit, the Nefzouat, the Imrassa, and the Hassaniya. Each tribe has its own culture and tradition.

    There are many Berber rugs, including Beni Ourains, Azizal, Boucherouite and other styles. These rugs are often colourful and lively, and they are made out of recycled materials. Some are also made of natural fibres like cotton, silk, linen and wool.

    Since the 8th century, Berbers have lived in the Atlas Mountains, and they continue to weave beautiful rugs. Today, the skills are passed down through generations.

    Why are Moroccan-style rugs popular?

    Rug design is an exciting concept. A rug is not just a simple fabric but an artistic expression of the owner's personality. 

    Many people decorate their homes with rugs that reflect their personalities. Some people even get matching sets of rugs for different rooms.

    Collectors love them because of their incredible striking beauty, easy care and distinct primitivist design. These rugs are perfect for any room décor and add warmth and style to any living space. They're made out of plush material that feels great on your skin. Our collection will blend perfectly with any room decor. They're also very soft and comfy.

  • Each Moroccan Rug Is Made From The Finest Raw Materials

    Moroccan carpets are made from wool, silk, cotton or other natural fibres. Often, rugs are designed to serve specific purposes, like providing comfort, warmth, decoration, protection or privacy.

  • Hand Woven Rugs vs Hand Knotted

    Rug weaving is an ancient art form. It's often associated with nomadic tribes and rural communities. These days, there are many different types of rugs, including kilims, shaggy rugs, flatweave rugs and tapestry rugs. Rugs are usually made using natural fibres like wool, cotton, silk or linen.

  • Moroccan Rug Patterns & Styles

    Moroccan-style rugs are world-famous for their unique interior decor; they are often decorated with geometric patterns, animal motifs and floral designs.

    Each rug is made using natural dyes and is decorated with intricate patterns. Some of them are even dyed using plants that grow in the desert.

    Patterns may represent significant life events or reflect the region's culture.

    Many rugs feature intricate geometric patterns. These patterns were inspired by nature, culture, and religion. Many tribes in Morocco and other parts of Africa practice rug weaving using natural materials. For example, many carpets woven in the Sahara Desert region are made from camel hair. The patterns found in these rugs are primarily geometrical shapes. The designs are usually repeated throughout the carpet. Some rugs feature animal motifs.

    Many different tribes in Morocco produce rugs. Each tribe has its style and design. The most famous tribes are the Azkals, Benis, Bouchers and Tuaregs.

  • Rich Colours Speak A Language Of Their Own

    Moroccan rugs are not all patterns. Some of the most striking examples feature almost monochromatic colours. These rugs often lack the complex designs found in other types of textiles. But what these rugs lack in design, they make up for with brilliant colour and subtle variations. Traditionally, dyes were sourced from local vegetation or mineral sources, including Indigo from the Henna plant, madder root, saffron, turmeric and henna.

    Some colours like Tyrian Purple and the rich reds from cochineal come from shell. Beni Mguil is known for utilizing Indigo to create deep blues and purples.

      1. Red is often associated with danger, aggression and blood; it also represents passion, energy and life force or even love, romance, truth, loyalty, and trustworthiness
      2. Blue is often associated with calmness, serenity and tranquillity.
      3. Yellow is often associated with light, knowledge, happiness and hope.
      4. Green is often associated with growth, renewal, nature and fertility.
  • Why Choose London House Rugs?

    We are rug experts at London House Rugs. We've spent over four decades honing our craft and building long-term, ethical connections with weavers across the East. 

    A London House Rug has undergone rigorous sourcing, manufacturing and finishing processes to ensure its quality and beauty.

    We understand that there is an artistry to rug making and that design elements like patterns, colours, and shapes are essential to the weavers and their tribes. Our collection has a massive assortment of new and antique carpets in various sizes.

    Each rug is designed by an artist living in Morocco. Each piece is unique, and the designs are inspired by nature.

    We source all our collection directly from the Atlas Mountains, the Saharan desert and the souks of the medina of Marrakech. Our collection includes everything from antique, vintage, new and made-to-measure rugs.

    We collaborate with individuals and businesses to design, manufacture and locate carpets for various applications. Please look at some of our recent projects to get a sense of the wide range of services we provide, including everything from a single hearth interior rug for your own home to a hundred handcrafted carpets for a hotel rollout or an area rug for your dining room.

    We can help you locate an appropriate rug for your room because we have over 40 years of experience and offer free UK delivery.

  • Moroccan Style Rugs By Type

    One of the most common misconceptions regarding Moroccan rugs is that there are just a few different types. There are dozens, if not hundreds, in actuality. Each of Morocco's Amazigh (Berber) tribes produces its Moroccan rug types, and there are over 40 of them. There may be more than one style created within the tribes.

    Beni Ourain Rugs

    Beni Ourain is an ancient Berber tribal group. Their name means "Weavers of Beautiful Textile". They weave beautiful rugs using natural, bloomed wool. The designs are often inspired by nature, especially flowers and birds.

    These rugs are very popular because they are handmade and unique. Unlike many mass-produced rugs, Beni Ouren rugs have tiny details that give them character, soul and deepness.

    Beni Ourain rugs are made using raw sheep wool, they shear them "live" and leave them unprocessed. The resulting carpet is incredibly soft and plush; the soft wool of the "shaggy" style brings even more warmth and comfort to the room. A dark-coloured rug, for example, can lead guests in a long hallway, while a lighter-coloured rug can add brightness to a living room.

    These rugs are available in many different styles, including runners, wall hangings and throws, which are great for adding texture and pattern to your living space. They come in many colours, including white, cream or beige, with black accents like straight lines or zigzag patterns, slight variations in line thickness, colour imperfections and geometric designs. These small details cannot be seen in a mass-manufactured rug.

    A Beni Ourain rug is great if you love bold colour combinations. These rugs are often made using natural dyes and are very durable. If you prefer a softer feel, opt for a Beni M'zab rug. Both styles are perfect for adding a splash of colour to any room. They're perfect for those looking for a natural-looking rug at a price point that won't break the bank.

    Beni Maghreb Rugs

    The Beni Maghreb tribesmen make Beni Maghreb rugs in Morocco. These tribal groups were nomadic herders but settled down and became farmers. The Beni Maghreb rug-making tradition is centuries old, and the artisans still follow the ancient techniques passed down through generations. The designs are inspired by nature and often depict scenes from everyday life. The colours represent the different seasons and the patterns reflect the area's culture.

    Beni Maghreb rugs are often flipped during the hot summer months to keep cool inside the house. These rugs are usually thicker and heavier than other types of rugs because they are made of thick wool. The Beni Maghreb also tends to use more complex designs.

    Beni Mrirt Rugs

    Beni Mrirt is a newer style of handmade Moroccan carpet that has emerged recently. These carpets are super soft underfoot and feature designs inspired by the highly fashionable Benet Oumaima rugs. They're made using traditional Berber knotting techniques, thick piles and high-quality wool.

    Taznakht Rugs

    Tazinakht artisans produced beautiful carpets using natural dyes made from plants like henna, pomegranate, madder, saffron, alum and the weaving technique was perfected. 

    These rugs were renowned for their quality and beauty and are highly sought after. They are very thick and soft, making them perfect for living rooms and bedrooms. If you're looking for something different, this rug is worth checking out!

    Boucherouite Moroccan Rugs

    Morocco is well known worldwide for its beautiful and unique handmade rugs, made primarily of wool, with the weaving reflecting tribal independence and age-old traditions and beliefs. They were designed to be used while travelling and were often used as saddle covers. They were also created as very practical household items. These carpets are usually woven for everyday use. However, they still display tremendous creative energy and vitality.

    Boucherouite rugs come in all shapes and sizes. Each pattern/design is unique and comes in its shade of blue.

    Kilim Rugs

    Kilims are lightweight and perfect for warm weather because they are made using a pileless technique. They are available in various sizes, shapes, colours and materials. Some examples of kilims include those featured below.

    Kilim rugs are pieces of art. Each design is unique and the pattern of the dyes used are vivid. Kilims are flat woven, meaning they appear thinner and not as soft as other types of wool rugs. Kilims have no pile. What they do have is beautiful patterns and colours. 

    Kilims are generally less expensive than other types of Oriental area rugs and also, in warm weather, can serve as indoor/outdoor garden rugs. Kilims can add an inherent sense of modernism and drama to a room, especially when paired with contemporary furniture. With distinct layouts that arise from the orientation that they were woven in, kilims often feature simple harmonic bands of colour.

    These area rugs are easy to clean and resist water, stains and repeated usage. Kilims are great for kitchens, bathrooms, bedrooms and halls. They are a great addition to any decor because they add warmth and personality to any space.

    Vintage Kilim Rugs

    Vintage kilims are works of art that bring a touch of elegance and charm to any room. Their designs are often inspired by nature and the culture of each region. Moroccan kilims are usually woven using wool, cotton or silk.

    Azilal Rugs

    Azilal is a region in Morocco famous for its intricate tribal designs.

    The Azilal are rug producers famous for their vibrant patterns. The rugs are also very durable and resistant to stains. You'll find them in many different sizes and shapes.

    Each rug uses simple geometric shapes like circles, squares, diamonds, triangles and rectangles. The designs are usually filled with bright colours like yellow, orange, green, blue, purple, pink, white and black. The design is then woven together to create a beautiful piece of art.

    Azilal rugs are often considered eclectic, colourful pieces of art, often used as wall hangings in a modern home, bedroom or living room to display their beautiful designs. This type of rug was first produced in the Azilal region of Morocco in the late 20th century and gained popularity in the West only recently.

    The wool tends to be more refined, and the local natural dyeing techniques produce vibrant colours. The patterns are typically woven onto a natural coloured wool background.

    These rugs have quickly become one of the most coveted types of Moroccan-style rugs and suit mainly classic or bohemia-styled interiors.

    Their colours are often inspired by nature. The base of the rug is mostly a light cream or white colour and is then woven with bright colours of the local flora. These colours are dyed into the wool before weaving begins.

    Boujad Rugs

    Boujad carpets are made using a mix of natural fibres and synthetic ones. They are very colourful pieces of art, with many different shades of blue, red, green, yellow, orange and purple.

    Boujad rugs come from the Middle Atlas region of Morocco. They have a unique tribal style with geometric patterns and bright colours. They are made using natural dyes and are very soft to the touch. Boujad rugs are often woven by women and are considered an excellent investment due to their high resale value.

    The designs are made of a mixture of wool and silk threads, and the pattern is woven with a unique technique. The weavers pull the knots tighter, making the rug denser and more robust.

    The Boujad carpet is not just an ordinary carpet; it is a unique piece of art. Each rug tells a story through its design and colour choices.

    Zemmour Rugs

    Zemmor rugs are an ancient form of carpeting. Woven initially out of wool, cotton, or silk; today, Zemmour rugs are still produced in the same regions of Morocco that have been producing them since antiquity. While many patterns are similar to those found in other types of rug, each piece tells its unique story about the artisan who made it.

    Aït Bou Ichaouchan Rugs

    Aït Bou Ichaouchan rugs are made in an area called Taza. These rugs are distinctive because they are produced in the easternmost corner of the country. Their design is very distinct from those found elsewhere in Morocco. The patterning is often quite simple and geometric, and the colours tend toward bright shades like red, orange and yellow. Symbols and images are sometimes included on the rugs, representing important events in Moroccan history.

    Tuareg Rugs

    Tuaregs are nomads who live in the Sahara Desert. They make their living through trade and agriculture. The Tuareg people are also called "the last true nomads" because they still live the same way their ancestors did thousands of years ago. They are well known for their colourful blankets and rugs, woven using natural fibres like wool and camel hair. Their designs are very simplistic, featuring primarily straight lines and geometric patterns. The colours are muted, and there is an emphasis on the natural beauty of the materials.

    Moroccan Rug Costs

    Many factors influence the price of a rug. Moroccan rugs are made using centuries-old techniques and designs, making them an ideal choice for contemporary interiors. Handmade, each piece is unique and will bring a touch of exoticism to your space.

    These factors include the type of material used, the size, the design, the age and the production location. For example, the price of a rug made from silk will vary depending on whether it is a large area rug or small piece. You may also pay more if you buy an antique rug or less if it is brand new. You should consider all of these factors when making your decision.

  • Weaving & Knotting

    Traditionally, they are handwoven using simple looms and made in a rudimentary style that resembles prehistoric designs. These rugs often feature a single narrow guard border or no border. Lozenge shapes, zigzag and horizontal lines and hook, star and other nomadic unique patterns can be seen in some tribal designs.

    Most Moroccan rugs contain symmetric knots, with a few featuring asymmetric or Berber knots.